Question: How do you market an unspectacular variety of chocolate biscuits to an overly healthy conscious country?
Answer: You start a new holiday!
On November 11th, or 11/11 it is becoming customary for children and adults to pepper their friends, family, lovers and would-be lovers with a box of chocolate dipped cookie sticks. We have documented the recent phenomenon to give you just a glimpse of the "Pepero craze" thats seems to keep growing every year. In is sixth (or so) year, the annual "Pepero Day" continues to bankroll the Korean chocolate biscuit niche. Lotte, the Korean manufacturer, accounted for 55% of its Pepero sales during the first two weeks in November.
Today one of my students cried because she realized that all of her money is gone and she doesn't even like Pepero. "Teacher it gives me a headache and I can't sleep deep at night. I hate Pepero Day". Hmmm, Western commercialism connects with Eastern diets...bad combination.
...This is just about half of the goodies Jolene and I got from our kids...
1 comment:
Hi David and Jolene,
Love all the pics and the beautiful places you visit. Makes me mss you. I read your whole country a week. It is very interesting how you are doing it. I am planning on jumping in but where do we start and what would our assignment be.Do you want us to just study it like you do and post comments. What do you have in mind. I think it will be great for the kids. Love you two, Mom
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